$150 Million for Enterprise Video AI
Brahma AI, the enterprise generative AI platform backed by Prime Focus, announced on September 23, 2026 that it has raised $150 million through the issuance of preferred shares. The round was led by Multiples Alternate Asset Management, which committed $100 million, and the company reported an additional $100 million of investor interest that could see the round upsized. The transaction values Brahma AI at $2 billion on a post-money basis.
That’s a sharp step up from the $1.43 billion valuation disclosed after an investment led by Abu Dhabi-based United Al Saqer Group in February 2025. In under two years, Brahma has gone from an internal AI technology business to a $2 billion enterprise AI company.
What Brahma AI Actually Does
Brahma AI describes itself as an AI-native operating system for enterprise audiovisual content. In plain terms: it combines Hollywood-grade content technology with generative AI so large organizations can create, manage, and distribute video, audio, and immersive experiences at scale.
The platform is built around two products:
- Brahma AI Core — the underlying platform for enterprise content intelligence and management.
- Brahma AI Studio — the creation layer, spanning visual AI, digital humans, voice, and multilingual performance.
Two named technologies stand out. ATMAN is a photoreal digital human engine. VAANI is a multilingual voice and lip-sync localization tool — the kind of technology that lets a studio release content in dozens of languages without reshooting. The company’s technology received a 2026 Technology & Engineering Emmy Award, which is meaningful third-party validation in the media-tech world.
The customer list is the real credibility signal: global anchor customers include Warner Bros., the NBA, and Mayo Clinic, spanning media and entertainment, sports, healthcare, and advertising. Strategic partners include Google, Japan’s Hakuhodo, and DNEG.
Where the Company Came From
Brahma was founded in 2024 by CEO Prabhu Narasimhan. It originated as the AI technology business of the DNEG Group — the visual effects company behind major Hollywood productions — and subsequently absorbed technology and teams from Prime Focus Technologies and Metaphysic, the generative-AI company known for digital-human and facial-transformation technology used in film and television. Brahma acquired Metaphysic in February 2025.
Post-transaction, Prime Focus retains approximately 66% economic ownership through its UK-based VFX subsidiary DNEG, though its voting rights drop to 24.99%, meaning it will no longer consolidate Brahma as a subsidiary. Prime Focus remains an anchor investor and one of the largest shareholders.
Where the $150 Million Goes
Founder and CEO Prabhu Narasimhan said the fresh capital will primarily fund research and development, with a focus on building interactive digital humans and expanding AI capabilities. The other priorities:
- Silicon Valley expansion. A significantly larger presence in the San Francisco Bay Area — product, engineering, sales, and go-to-market operations. Narasimhan has framed Brahma as a global technology company rather than an India-based firm opening overseas offices.
- Go-to-market scale-up, particularly in the US. Enterprise demand for secure, branded AI-generated content is the wedge.
- Product development across the four verticals: media and entertainment, sports, healthcare, and advertising.
The “secure, branded” phrasing is doing real work. Enterprises want generative video, but they want it inside their compliance perimeter, with their brand controls, and without the IP risk of consumer tools. That’s Brahma’s pitch: Hollywood-grade generative AI that a bank, a hospital, or a league can actually deploy.
Why This Round Matters Beyond Brahma
The Enterprise Video AI Land Grab
Consumer AI video tools get the headlines, but the enterprise money is moving fast. A $2 billion valuation for a 2024-founded company tells you how seriously investors take the enterprise audiovisual content market. Every large organization is now a video producer — marketing, training, localization, fan engagement — and the tooling is being rebuilt around generative AI.
Digital Humans Are Having a Moment
Interactive digital humans are Brahma’s stated R&D focus, and the timing lines up with the broader industry: Google’s Live Avatar for enterprise agents launched the same week. The race is on to own the synthetic presenter layer for customer-facing deployments. Brahma’s ATMAN engine plus its Hollywood VFX DNA is a credible entry.
The DNEG Flywheel
Brahma’s unusual advantage is its origin inside a working VFX powerhouse. Most AI video startups are technology in search of production expertise. Brahma started with the production expertise — DNEG’s decades of film work — and added the AI. That shows in the customer list: Warner Bros. doesn’t buy vaporware.
What to Watch Next
- The upsized round. Another $100 million of reported investor interest could take the total to $250 million. Watch whether it materializes and at what terms.
- Interactive digital humans. This is the flagship R&D bet. The first public demos will tell you whether ATMAN is a real product or a research project.
- US enterprise traction. The Silicon Valley push needs to convert into logo wins beyond the current anchor customers. Healthcare and sports are the verticals to watch — Mayo Clinic and the NBA are strong beachheads.
- The consumer spillover. Enterprise video AI eventually trickles down into creator tools. Today’s Brahma capabilities are tomorrow’s features in the editing apps creators use daily.
For creators and small businesses, Brahma itself isn’t a tool you’ll sign up for — it’s enterprise infrastructure. But its trajectory is a useful leading indicator of where AI video is heading: multilingual, brand-safe, and increasingly built around digital humans rather than just generated clips.
Source: Prime Focus’s official announcement of the funding round.
Related: Why Veo 3.1 Is the Reliable AI Video Pick for Reels (2026) · Kling 3.0 vs Veo 3.1: Which AI Video Costs Less? (2026)
Frequently Asked Questions
What is Brahma AI?
Brahma AI is an enterprise generative AI platform for audiovisual content, founded in 2024 by CEO Prabhu Narasimhan. Built from technology developed across DNEG, Metaphysic, and Prime Focus Technologies, it offers Brahma AI Core and Brahma AI Studio for creating, managing, and distributing video, audio, and immersive experiences.
How much did Brahma AI raise and at what valuation?
$150 million in a round led by Multiples Alternate Asset Management ($100 million committed), announced September 23, 2026, at a $2 billion post-money valuation. The company reported an additional $100 million of investor interest that could upsize the round.
Who are Brahma AI’s customers?
Global anchor customers include Warner Bros., the NBA, and Mayo Clinic, across media and entertainment, sports, healthcare, and advertising. Strategic partners include Google, Hakuhodo, and DNEG.
What are ATMAN and VAANI?
ATMAN is Brahma’s photoreal digital human engine; VAANI is its multilingual voice and lip-sync localization tool. Both are part of the Brahma AI Studio creation layer.
What will Brahma do with the funding?
Primarily R&D focused on interactive digital humans and expanded AI capabilities, plus a significantly larger Silicon Valley presence and scaled US go-to-market operations.
Can small businesses or creators use Brahma AI?
Brahma is enterprise infrastructure, not a self-serve creator tool. Its importance for smaller players is directional: the multilingual, brand-safe, digital-human capabilities it builds for enterprises tend to reach creator tools over time.