ShopMy Pays 10–30% and Shows Its Cut (2026 Guide)

ShopMy pays creators a typical commission of 10% to 30% on each sale, keeps 18% of the commission for itself, and pays out every Friday once you have at least $11 in confirmed earnings. That sentence is the whole pitch — and it is also the whole reason ShopMy matters in 2026. It is the only major creator-shopping platform that publishes its cut, its payout day, and its payout minimum in a public help center. Its biggest rival, LTK, publishes none of those three numbers.

But there is a catch hiding inside the headline, and it is the reason this guide exists: your commission does not arrive on Friday. It sits pending for 30 to 120 days while the retailer waits out its return window and pays ShopMy. A sale you drive in January can land in your bank account in May. If you are budgeting on ShopMy income, the pending period matters more than the commission rate — and almost no guide leads with that.

This piece works through the real numbers: what a $100 order becomes on ShopMy, LTK, and Amazon; what 100 clicks are actually worth; how the first-year cash-flow timeline plays out; and who should pick ShopMy over LTK. Every figure comes from the platforms’ own help pages and creator guides, as read and cross-checked by independent reviewers in October 2026. Where a platform does not publish a number, I say so instead of guessing.

What ShopMy actually pays you

ShopMy is an affiliate and brand-partnership platform run by Shop My Shelf, Inc. You build a digital storefront, add products from retailers, and the platform turns them into commissionable links. When a follower buys through your link, the retailer pays a commission — and ShopMy takes its share before the money reaches you.

Here is the split, straight from ShopMy’s help center (updated March 29, 2026): “You keep 82% of commissions earned, ShopMy keeps 18%.” The commission rates you see in the app already reflect that split, according to the same help center — so the percentage on screen is the percentage you earn. There is one exception worth knowing: on some brand programs, ShopMy bills the brand directly instead of taking a cut of your commission, and in those cases you keep 100% of the rate shown.

The typical commission range is 10% to 30% of the order subtotal after discounts, before taxes and shipping. The retailer sets the rate, not ShopMy, and rates can change at any time. Beauty brands tend to sit at the higher end — roughly 15% to 25% — while fashion usually lands around 10% to 20%. A $100 dress from a fashion retailer at 15% earns you $15. A $80 serum from a beauty brand at 25% earns you $20.

One honest wrinkle before you build a budget on those numbers: two of ShopMy’s own help articles describe the displayed rate in different ways. One says the rate shown is already net of the 82/18 split; another describes it as the gross commission, with your 82% share applied at payout. Independent reviewers who read both articles in October 2026 flagged the conflict and could not resolve it from public pages. The practical effect is real — on $1,000 of commission, the difference is $180. Until ShopMy reconciles its own documentation, treat the displayed rate as your earnings, but check your first few payouts against the dashboard and do the math yourself.

What $100 of sales becomes on each platform

The fastest way to compare creator platforms is to run the same $100 order through each of them. The table below uses each platform’s published or reported rate for a typical fashion purchase, with the rate shown as what the creator sees.

A few things jump out. First, the gap between ShopMy and Amazon is enormous: five times the money on the same $100 order at the rates above. That is the whole reason fashion and beauty creators moved their storefronts off Amazon links and onto LTK and ShopMy in the first place. Second, LTK’s $16 is a ceiling, not a take-home figure — LTK takes an unpublished share of the retailer’s commission before you are paid, so the real number is lower, and nobody outside LTK can tell you by how much. Third, ShopMy’s $20 is the only number in the table you can verify against a public document before you sign up.

Run the same exercise on beauty, where rates run higher. A $100 beauty order at 25% on ShopMy pays $25. On LTK at a competitive 20% rate, the gross is $20 before LTK’s cut. On Amazon, beauty pays 3% — $3. The platform choice is worth more than the content choice at these rates: the same follower, the same click, the same purchase, and your pay swings from $3 to $25 depending on which link you gave them.

What 100 clicks are actually worth

Commission rates only matter once someone clicks. Here is the math for a small creator driving 100 clicks to a ShopMy storefront, using a realistic 2% click-to-purchase conversion rate and a $75 average order value. Two of those 100 clicks become orders, for $150 in total sales.

Now compare the same 100 clicks on LTK at its 16% average brand rate: $24.00 gross, minus LTK’s unpublished cut. And on Amazon at 4% fashion: $6.00, with no cut taken — Amazon pays the full fixed rate, which is precisely why it is so low.

Scale it up and the picture sharpens. At 1,000 clicks a month with the same 2% conversion and $75 average order, you drive $1,500 in sales. At a 20% ShopMy rate that is $300 in commission and $246 in your pocket. At 10% it is $123. At 30% it is $369. None of that arrives quickly, which brings us to the part of ShopMy that surprises every new creator.

The 30-to-120-day pending period (and your first-year cash flow)

ShopMy’s help center is blunt about the wait: a commission stays pending until the retailer’s return window closes, the transaction is verified, and the retailer pays ShopMy. That typically takes 30 to 120 days, depending on the retailer. Only then does the money move into “Next Payment,” and only then does the Friday payout clock start.

Here is what that means for a creator who joins in January and starts driving sales right away:

• January: your first sales land. Nothing is payable. Your dashboard shows pending earnings.
• February–March: early sales from low-return-window retailers start locking. If you hit $11 in locked earnings, your first Friday payout arrives — probably a small one.
• April–May: the bulk of your January sales finally lock. This is when ShopMy income starts to look like real money.
• June onward: you reach a steady state, with each Friday’s payout reflecting sales from one to four months earlier.

The practical consequence is that ShopMy is a terrible platform for fast cash and a good platform for steady income. If you need money this month, a brand deal or a platform that pays on views will beat it. If you are building a storefront that earns while you sleep, the pending period is just a delay, not a loss — the money does arrive, it just arrives late. The one exception is returns: if a shopper returns the item inside the window, the commission is reversed. ShopMy’s terms (last revised September 16, 2026) also let retailers reverse commissions for cancellations, incompatible discount codes, or purchases tracked through another platform. So the pending period is doing real work — it is the retailer’s protection against paying for sales that did not stick.

Plan your first year around it. Do not count ShopMy income in the month the sale happens. Count it three months later. And do not panic when your first Friday payout is $11.40 — that is the system working as designed, not a sign that your links are broken.

Getting in: the application, the 1,000-follower bar, and the 3-to-5-day wait

ShopMy is invite-based, and its help center sets the bar in plain language: applications are reviewed in 3 to 5 business days, the typical bar is around 1,000 followers, and each application is judged case by case. A rejected creator can reapply after 90 days.

That 1,000-follower figure is the lowest published entry bar among the major storefront platforms, and it is the reason ShopMy has become the default first storefront for smaller creators. Compare it with the competition: LTK’s US creator page names no follower number at all — it asks for a public profile, consistent original content, and a growing, engaged audience — while its UK page asks for at least 5,000 followers outside the US and Canada. Amazon’s Influencer Program reviews applications without publishing a number. Mavely, now Later Creator, takes anyone with an active social media presence and no application at all.

A few practical notes from creators who have been through the process: your profile needs to be public, your content needs to show products you actually use, and ShopMy looks for a track record of shoppable content rather than a single viral post. The review is done by a human, not an algorithm, which is why it takes days instead of minutes.

ShopMy vs LTK vs Amazon: the full comparison

Here is everything that matters, side by side, with each figure traced to what the platform actually publishes.

The table makes the trade-offs plain. ShopMy wins on transparency and on the payout floor: $11 is the lowest published minimum of the three, and Friday is the fastest published schedule. LTK wins on audience — it has a built-in shopping app with tens of millions of monthly shoppers, so your storefront can be discovered by people who never followed you. Amazon wins on trust and conversion: shoppers already have their payment details saved, so a click is more likely to become a purchase, even at a much lower rate.

The cookie window deserves a second look. ShopMy’s window is set by each brand and runs from a single session to 30 days, with 7 days the most common. LTK’s runs 7 to 30 days, mostly 7 to 14 — except on Instagram, where there is no cookie window at all, so the purchase has to happen in-app during that visit. Amazon’s is 24 hours unless the item hits the cart, in which case it stretches to 90 days. For a creator whose followers save posts and buy on payday, a 7-day window captures sales a 24-hour window misses entirely.

Full-cart commission: the quiet multiplier

Both ShopMy and LTK pay commission on the full cart, not just the linked item. If a follower clicks your link for a $50 pair of shoes and ends up buying a $100 dress as well, you earn commission on the $150 — as long as the purchase happens inside the cookie window.

This is the single most underrated feature of both platforms, and it is where the real money hides. A creator linking a $30 lipstick can earn commission on a $200 cart. Amazon, by contrast, pays on the single item in most cases, and its 24-hour window means the cart has to be built fast. When you are choosing which link to put in your bio, full-cart commission is worth more than a few points of rate difference.

The honest gaps: what ShopMy does not tell you

No platform guide is complete without the parts the platform would rather you did not dwell on. Here are ShopMy’s, stated plainly:

The displayed-rate conflict. As noted above, two ShopMy help articles describe the displayed commission rate in different ways — one says it is already net of the 82/18 split, the other implies the split is applied at payout. Until ShopMy fixes this, verify your first payouts against the dashboard rather than trusting either article.

Rates are estimates and can change. ShopMy’s terms call the rates estimates. A brand can lower its rate, end a program, or change its return window, and your dashboard will reflect the new reality without warning. Do not build a budget on a single brand’s rate.

The 90-day reapplication wait. If your application is rejected, you wait 90 days before reapplying. Use that time to build the shoppable content ShopMy wants to see — product posts, try-ons, honest reviews — rather than reapplying with the same profile and hoping for a different answer.

How to make ShopMy pay faster (and more)

You cannot shorten the pending period. You can change everything around it.

Lead with beauty and high-rate categories. Beauty pays 15–25% on ShopMy; fashion pays 10–20%. A beauty-led storefront earns more per click than a fashion-led one at the same traffic, and beauty products are cheaper, which means more orders per 100 clicks. If your audience buys both, put the beauty links first.

Link the whole outfit, not the single item. Full-cart commission rewards creators who link complete looks. A post that links the shoes, the bag, and the dress turns one click into three chances at a cart — and the cart is where the money is.

Diversify across all three platforms. The smartest creators do not pick one storefront. They run ShopMy for transparency and fast payouts, LTK for its built-in shopping audience, and Amazon links for products LTK and ShopMy do not carry — household goods, electronics, books. Each platform pays differently, and the combination smooths out the pending-period gaps. For a broader view of how creators get paid, the site’s guide to Facebook content monetization covers the ad-revenue side of the same income stack, and the AdSense approval requirements guide covers the website side — because the creators who last are the ones with more than one income stream.

Track your own numbers. ShopMy shows you clicks, orders, and earnings — but it will not tell you which post drove which sale. Keep a simple spreadsheet: post date, product, clicks, orders, commission. After a month you will know which of your links earn and which ones just get liked. Kill the second kind.

Who should pick ShopMy — and who should pick LTK

Pick ShopMy if you have 1,000 to 5,000 followers and want a storefront now, if you value knowing exactly what the platform keeps, if you want the lowest payout floor in the business, and if you are comfortable waiting 30 to 120 days for the money. It is the best first storefront for a small creator, and the best second storefront for a big one.

Pick LTK if you already have a large audience and want discovery inside a shopping app with tens of millions of monthly shoppers, if your content is fashion-first and you want the biggest retailer network, and if you do not mind that the platform’s cut and payout minimum are hidden behind a login. LTK’s audience advantage is real — but it is an advantage that only pays off once you have the following to be found.

Pick Amazon if your audience buys practical things — home goods, tech, books, baby gear — where the fixed rates are less punishing, and if you value the conversion rate of a checkout flow every American already trusts. At 4% on fashion, Amazon is a bad primary storefront for a style creator and a perfectly good side channel for everything else.

And if you are choosing between ShopMy and LTK and cannot decide: apply to both. ShopMy’s review takes 3 to 5 business days, LTK’s takes 2 to 3, and neither charges a fee to join. Run both storefronts for a quarter, compare the same 100 clicks on each, and let your own numbers decide. The platforms are free. The data is yours. The only wrong choice is linking to a storefront that hides what it keeps.

Frequently Asked Questions

How much does ShopMy pay per sale?

ShopMy pays a typical commission of 10% to 30% of the order subtotal after discounts, set by each brand or retailer. The creator keeps 82% of the commission and ShopMy keeps 18%, and the rate shown in the app already reflects that split — so a $100 order at a displayed 20% rate pays you $20. Beauty brands typically pay 15–25% and fashion 10–20%.

When does ShopMy pay creators?

ShopMy pays every Friday via Stripe or PayPal, once you have at least $11 in confirmed (locked) earnings. But commissions stay pending for 30 to 120 days first, while the retailer waits out its return window and pays ShopMy. A sale in January is typically paid between March and May.

What is the minimum payout on ShopMy?

The minimum is $11 in confirmed earnings. Balances below $11 roll into the following week. It is the lowest published payout floor among the major creator storefront platforms — Amazon’s is $10 but on a monthly schedule, and LTK does not publish a minimum at all.

How many followers do you need for ShopMy?

ShopMy’s help center says the typical bar is around 1,000 followers, judged case by case, with applications reviewed in 3 to 5 business days. It is a guide, not a hard rule — a smaller account with strong shoppable content can be accepted, and a larger account with no product content can be rejected. If you are rejected, you can reapply after 90 days.

Is ShopMy better than LTK?

It depends on what you value. ShopMy publishes its 82/18 split, its Friday payout day, and its $11 minimum — LTK publishes none of those. ShopMy’s entry bar is lower, around 1,000 followers versus LTK’s 5,000 on its UK page. LTK has the bigger built-in shopping audience and more retailers, which can mean more discovery. On commission rates the two are close: ShopMy typically pays 10–30%, LTK 10–25% on average up to 30%. Many creators run both.

Does ShopMy pay commission on the whole cart or just the linked item?

ShopMy pays on the full cart. If a shopper clicks your link for one product and buys other items from the same retailer within the cookie window, you earn commission on the entire order. Cookie windows are set by each brand and run from a single session to 30 days, with 7 days the most common. Returns and cancellations reverse the commission.

Figures in this article were verified against ShopMy’s creator help center and independent reviews of the platforms’ own pages in October–November 2026. Commission rates, payout rules, and entry requirements change — check the platform’s current help pages before you apply. This article is general information, not financial advice.